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Who we are? At GA, we appreciate that beauty is the sum of individuality, character, and life's vivid hues. Our salon, infused with the timeless allure of Italy, is a stage where your natural elegance is spotlighted. Each member of our team adds a unique note to our symphony of diverse talents, all bound by a devotion to excellence. Embracing nature's wisdom, we use its offerings to nourish and enhance your hair, underlining the power of simplicity. In the inner and surrounding beauty, we find inspiration, creating an atmosphere steeped in positivity.

Our mission is to unveil your unique charm, fuelling your confidence to reach new heights. The path to beauty can sometimes lead us astray towards artificiality. However, we champion the beauty of authenticity, embodied in the simplicity of our roots. By returning to the essentials and valuing nature's purity, we resonate more closely with our true selves. Infused with the Italian ethos, our salons blend elegance with meticulous attention to detail, capturing that effortless Italian chic. We invite you to join us at GA, embarking on an exploration of authentic beauty. Our dedication lies in elevating your inner glow, ensuring you not only look your best, but feel your absolute best, resonating with your inherent beauty.


"At GA salons, we believe in creating beauty through nature. Our sole aim is to guide our clients on a journey to rediscovering their natural beauty."


pixie cut done from GA team London during the 2023 hair collection "greek Goddess"

A pioneering vision - putting an end to chemical colouring

We value truth over hollow words. Here at GA, 'natural' and 'organic' are the core of our ethos. We handcraft our treatments and dyes using only fresh, herbal ingredients. We avoid synthetics, staying true to our commitment to nature. When we say 'natural,' it's not a trend—it's our promise.

The Idea? Gennaro Dell' Aquila, known as GA, is an Italian hairstylist and forward-thinking entrepreneur. His journey is to transform women's haircare, implementing 100% natural coloring systems in his salons. This trailblazing approach offers an array of colors and styles, and reduces the need for frequent visits, thereby lessening hair damage. Gennaro's inspiration for natural shapes and colors comes from his Italian roots. His ambition is to match every woman's modern lifestyle, emphasizing their bone structure and complexion. In 2015, the first GA salon came to life in Wimbledon, introducing a spectrum of 100% natural colors, crafted from plants, flowers, roots, and bark. Today, GA stands as a beacon of nature-inspired beauty, its presence expanding across iconic London neighborhoods like Chelsea, South Kensington, and Notting Hill. Upholding our "beauty through nature" philosophy, GA continues its commitment to authentic, nature-based haircare.


Natural Colouring

At our salons, we're dedicated to bringing out the natural beauty of your hair through the use of nourishing organic products. Not only are our methods kind to your hair and scalp, but they also produce stunning, long-lasting results. Join us on a mission to care for and color your hair in a sustainable way, free from harsh chemicals

As natural as it gets!

NO chemicals,
NO parabens, 
NO carcinogens,
NO synthetic fragrances,
NO nanoparticles,
NO animal testing

This also makes them ideal for anyone who is pregnant, undergoing treatments such as chemotherapy or has skin allergies/sensitive skin.
Our philosophy is based around a deeper understanding of natural, curative products.

When using chemicals over a long period of time, hair weakens and you become a slave to the maintenance that follows. It is our belief that using our methods we can create beautiful, luxurious hair that grows healthier over time.

*We offer a wide range of treatments to suit our clients, but we encourage and help them to gradually move away from harmful chemical processes, and embrace natural alternatives.

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