The beauty industry has seen a shift towards natural and sustainable products and treatments in recent years, and for good reason. In a world where we're constantly bombarded with chemicals and synthetic ingredients, it's refreshing to see businesses like award-winning stylist Gennaro Dell’Aquila's salon, which prioritizes using natural and sustainable ingredients.
Gennaro developed his plant-based treatments in response to the damaging effects of the overuse of chemical processes in hairdressing. His salon is proud to boast a 100% natural plant-based alternative to enhance the natural beauty of his client’s hair, without the use of parabens, carcinogens, synthetic fragrances, nanoparticles, or animal testing.
A recent article by journalist Groomed & Glossy shares a firsthand experience at Gennaro's salon. The author, who is a vegan and wannabe environmentalist, was thrilled to find a salon that aligns with her values.
The article takes readers on a journey through the salon experience, with each blend of herbs made to order, ensuring the freshness and effectiveness of the product. The author describes the drama of the mixing process, with each product dispensed into beautiful coconut shell bowls and slowly mixed to create thick creams.
The author was amazed at Gennaro's expertise in selecting the right blend of herbs to treat her hair concerns, and how each individually selected plant is scientifically picked based on its pH, neutralizing the acidic damage of the hair strands and enhancing natural moisture deep into the follicles, for not only an instant shine and thickening but also a long-lasting nourishment.
The article concludes by highlighting the benefits of natural and sustainable beauty treatments, encouraging readers to try Gennaro's plant-based treatments. The author salutes Gennaro as the future of hairdressing and encourages readers to prioritize natural and sustainable beauty options.
Overall, the article serves as a reminder of the importance of sustainability and natural beauty in today's beauty industry, and how businesses like Gennaro's salon are leading the way towards a healthier and more environmentally conscious future.